Skills
Branding
Typography
Logo Design 
Poster Design 
Web Design
Meatless Monday
This project is a fictional re-brand of the "Meatless Monday" campaign, which invites individuals to reduce their climate impact by not eating meat for day each week. I pushed this branding direction to stand out in the current scene of "Green" and "Sustainable" marketing, and have chose a more contemporary and loud voice to increase potential campaign reach. 
Alternate Route
Mimicking a branding project for a real client, an additional route with a more playful voice was explored. It is also more reflective of current food marketing strategies. 
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