Based on the original work by Saeed Abu Jaber, I created a visual system of the Mano Le Tough event by using the top-down approach. Below is a summarized analysis of the poster; these fundamental elements were used to create the visual system and identify what elements would remain "constant" and which would be "variables."
With these elements identified, the following system was outlined with extreme detail. These details are provided to establish a rigid design language that will allow other individuals to produce posters within the formulated design aesthetic.
With this, the following deliverables were formed: 3 more variations of the poster (with one horizontal interation to explore how the system will work with different dimensions), an animated gif, and 1" pins.